Communications and Engagement with the Latino Market

To celebrate Hispanic Heritage Month, the Salem, Massachusetts Chamber is partnering with Eduardo Crespo, CEO of Hispanic Market Solution in Lawrence, MA, to offer a complimentary informational program. Eduardo will share data, insights, and strategies to understand, reach, and serve the Latino community effectively. The Latino community is no longer a secondary market niche, but an important contributor to the Massachusetts economy. The session will be participatory, and attendees will have an opportunity to ask questions and share their opinions and expertise.

This event is complimentary to attend and registration is required. Register here. 

Learning Objectives:

- Power and growth of the Latino market in Massachusetts

- Should your enterprise consider marketing to Latinos?

- Effective marketing, public, and community relations strategies

- Advice and lessons learned about entering a new market

- Effective marketing strategies

- Becoming a good neighbor and CSR, corporate social responsibility

- Striving for excellence in service

- Creating top-notch, culturally sensitive teams

- Issues about recruitment, training, promoting, and compensating bilingual employees

Fees / Admission:

This is a complimentary event. All are invited. The event will take place at the Salem City Hall Annex in the ground floor large conference room.

About the Presenter:

Eduardo Crespo is a bilingual (English and Spanish) multicultural marketing expert, and a published business writer. His company received the 2023 Massachusetts Minority Business Award from the United States Small Business Administration. For interviews and to receive Hispanic market data, please contact Eduardo at hispanicmarkets@aol.com.