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BEGIN:VEVENT
DTSTART:20260917T160000Z
DTEND:20260917T170000Z
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SUMMARY:Communications and Engagement with the Latino Market
DESCRIPTION:To celebrate Hispanic Heritage Month\, the Salem\, Massachusetts Chamber is partnering with Eduardo Crespo\, CEO of Hispanic Market Solution in Lawrence\, MA\, to offer a complimentary informational program. Eduardo will share data\, insights\, and strategies to understand\, reach\, and serve the Latino community effectively. The Latino community is no longer a secondary market niche\, but an important contributor to the Massachusetts economy. The session will be participatory\, and attendees will have an opportunity to ask questions and share their opinions and expertise.\n\n\n\nThis event is complimentary to attend and registration is required. Register here. \n\n \n\nLearning Objectives:\n\n- Power and growth of the Latino market in Massachusetts\n\n- Should your enterprise consider marketing to Latinos?\n\n- Effective marketing\, public\, and community relations strategies\n\n- Advice and lessons learned about entering a new market\n\n- Effective marketing strategies\n\n- Becoming a good neighbor and CSR\, corporate social responsibility\n\n- Striving for excellence in service\n\n- Creating top-notch\, culturally sensitive teams\n\n- Issues about recruitment\, training\, promoting\, and compensating bilingual employees\n\n \n\nFees / Admission:\n\nThis is a complimentary event. All are invited. The event will take place at the Salem City Hall Annex in the ground floor large conference room.\n\n\n\nAbout the Presenter:\n\n\n\nEduardo Crespo is a bilingual (English and Spanish) multicultural marketing expert\, and a published business writer. His company received the 2023 Massachusetts Minority Business Award from the United States Small Business Administration. For interviews and to receive Hispanic market data\, please contact Eduardo at hispanicmarkets@aol.com.
X-ALT-DESC;FMTTYPE=text/html:<p>To celebrate Hispanic Heritage Month\, the Salem\, Massachusetts Chamber is partnering with Eduardo Crespo\, CEO of Hispanic Market Solution in Lawrence\, MA\, to offer a complimentary informational program. Eduardo will share data\, insights\, and strategies to understand\, reach\, and serve the Latino community effectively. The Latino community is no longer a secondary market niche\, but an important contributor to the Massachusetts economy. The session will be participatory\, and attendees will have an opportunity to ask questions and share their opinions and expertise.<br />\n<br />\n<a href="https://salem-chamber.chambermaster.com/eventregistration/register/26578">This event is complimentary to attend and registration is required. Register here.&nbsp\;</a></p>\n\n<p>&nbsp\;</p>\n\n<p><strong>Learning Objectives:</strong></p>\n\n<p>- Power and growth of the Latino market in Massachusetts</p>\n\n<p>- Should your enterprise consider marketing to Latinos?</p>\n\n<p>- Effective marketing\, public\, and community relations strategies</p>\n\n<p>- Advice and lessons learned about entering a new market</p>\n\n<p>- Effective marketing strategies</p>\n\n<p>- Becoming a good neighbor and CSR\, corporate social responsibility</p>\n\n<p>- Striving for excellence in service</p>\n\n<p>- Creating top-notch\, culturally sensitive teams</p>\n\n<p>- Issues about recruitment\, training\, promoting\, and compensating bilingual employees</p>\n\n<p>&nbsp\;</p>\n\n<p><strong>Fees / Admission:</strong></p>\n\n<p>This is a complimentary event. All are invited. The event will take place at the Salem City Hall Annex in the ground floor large conference room.</p>\n\n<p><br />\n<strong>About the Presenter:</strong><br />\n<br />\nEduardo Crespo is a bilingual (English and Spanish) multicultural marketing expert\, and a published business writer. His company received the 2023 Massachusetts Minority Business Award from the United States Small Business Administration. For interviews and to receive Hispanic market data\, please contact Eduardo at <a href="mailto:hispanicmarkets@aol.com">hispanicmarkets@aol.com</a>.</p>\n
LOCATION:Salem City Hall Annex Conference Room (Ground Floor)\, 98 Washington Street\, Salem
UID:e.2160.26578
SEQUENCE:3
DTSTAMP:20260903T232043Z
URL:http://www.salem-chamber.com/events/details/communications-and-engagement-with-the-latino-market-26578
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